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READER PROFILE
Paid Circulation: 145,532 (ABC 6/30/06)
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|
MRI Index |
| Household income (mean): |
$200,000 |
322 |
| Household income (median): |
$123,100 |
242 |
| Household net worth (mean): |
$1,211,400 |
-- |
| Household net worth (median): |
$624,100 |
-- |
| Household net worth over $1 million: |
33% |
-- |
| Average value of investment portfolio: |
$804,000 |
1333 |
|
| College graduate: |
91% |
379 |
| Postgraduate degree: |
60% |
761 |
| Professional/managerial: |
84% |
267 |
| Member, board of directors: |
22% |
-- |
| Hold a C-level position: |
18% |
-- |
|
| Employment: |
|
|
| private sector |
65% |
-- |
| government/education/other |
35% |
-- |
|
| Took a foreign trip in the last three years: |
79% |
308 |
| on business |
69% |
599 |
| personal/vacation |
92% |
104 |
| average number of trips |
7 |
325 |
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| Age (median): |
51 |
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| Male: |
82% |
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| Female: |
18% |
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| Average time spent reading an issue: |
2 hours |
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| Average time as subscriber: |
5 years |
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Source: ABC Statement 6/30/06, MRI March 2004 Subscriber Study
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